HS: A good website is an effective way to show brand integrity and competence. You can focus on finding inspiration and building your foundation until you are ready to take the next step.ĪD PRO: And why is it important to have a good site anyway? Use a free website theme that is clean and simple in the interim until you can define your brand further.
When your work product is good, clients will find you. If you are not ready to invest in a custom website, that does not mean you won’t find success. Know your limits, have patience, and pace yourself. It is the easiest way to communicate your skill set to a potential client. Design websites are completely dependent on good photography. When you have a genuine connection with your designer, it makes it easy and enjoyable to design an authentic brand package (as designers themselves know!). Hire a graphic designer who has the personality to understand and appreciate your point of view. You will ultimately attract like-minded clients who champion the same ideals.ĪD PRO: What are some tools designers can use themselves to make a better site? When your brand is consistent, it subconsciously suggests that your firm is professional and that you value design integrity. You have such a small opportunity to make a good first impression. With social media platforms being frequented as much, if not more, than designer websites, it is even more important that the brand be recognizable in any medium and on any platform. It is so important that you reflect your brand cohesively and portray the message you have worked so hard to build. HS: Brand consistency and crafting a cohesive message.
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